Top reasons network marketers fail
Having so many Marketing resources to tap in to is fantastic. I wanted to share a list I found just recently about the Top reasons why network marketers fail. However if you look a bit more inside, it is also a listing of why people fail, so I am going to place in some thoughts about that.
- They make NO real attempt to study and learn marketing - People will train for years to become doctors, scientists, lawyers and other types of professionals, but they never consider the fact that they haven't actually taken a course or done any real significant training in the field of marketing. People fail in life for the same reason, they figure once they are out of school that's it, that couldn't be further from reality. To learn means constant change or adjustments in life to make your life better.
- They confuse marketing with sales - Sales is one aspect of marketing that is not necessarily done by the marketer. A marketer is someone who plans the entire process of how a product or service will reach the "market place". People don't "SELL YOU" on their favorite movie or restaurant right? They share with you their experience, that is how we are made to share our experiences with others, it's up to them to choose to accept or reject the offers or stories.
- They don't call to talk to their upline - They think their upline is too busy to work with them or doesn't want to hear from them or is tired of helping them. They fail to see how much their upline is actually sitting their waiting for they're call. They fail to see how they're upline is actually their servant. People fail in life by a slight twist of this. After they leave school, there are no teachers, there are only mentors. Find what you enjoy and you will find a mentor. Get comfortable with asking your mentor questions and in time, they will share their mentors. This is how we teach ourselves to get ahead.
- They try to reinvent the wheel - Can you imagine going to the doctors office and then telling the doctor how to treat patients after the doctor has been successfully treating patients for years? Would you want to spend another thousand years learning how to start a fire or make a wheel? No ... learn from someone who already knows how start a fire for best results. It's called mentorship! The key here in life is to spend quality time on yourself, improving your outward etiquette while following directions from your mentor. Always show you can follow directions and you will get more advice.
- They vastly underestimate the number of people they are going need to talk to - They try to beg a few people to join their business and when any of them actually sign up and they don't do anything and the marketer gets disappointed and may give up. People do this in life, it's called "joining a clique". People want to reach a state of comfort level among their peers. I say remember your excitement level when your last date said yes? Keep that hope alive and talk with many people, your job is not to SELL, but listen to what is going on in their life and present solutions, if possible your experiences will help another.
- They don't save EVERY LEAD and they don't treat every contact as a lead - Bottom line is they don't have a clue about list marketing. When someone is not interested. We often assume they will never be interested. Going back to school, did you give up on your first math problem? No you were encouraged to try again. People in life fail to meet new people because they get in routines and never enjoy or experience life fully by not meeting new people.
- They prejudge leads and prospects - They think that certain people will be interested and other people won't with very little understanding of the randomness of the situation. The fact is, you simply can not tell who will want to start a business at any given time. You are just a messenger, not a qualifier or salesperson. Getting prospects to join your business is like having a pile of sand with iron filings. If you try to individually pick out every iron filing with a pair of tweezers, it would take forever, but if you just take a strong magnet and run it over the top of the pile, virtually all of the iron filings will be "pulled" from within the pile of sand. People fail in life by watching too much TV and learning how to pre-judge, TURN OFF the TV and go for a walk, each person you pass, say Hello, you'll be amazed what happens in a few short days or weeks.
- They try to sell - They think that they are good closers. They may have done some hard telephone or in person direct sales. They may have sold cars or vacuums or home improvement or whatever. So they think they need to be talking to someone for a while till they "close" them when in reality, they need to simply "sift" quickly through a high number of people and get permission to give them some information. People fail in life here by trying to convince others they are right, without getting to know the other person, who could have more or less knowledge on what you are trying to convince them to do. Again, talk with people, it's a skill, join Toastmasters and learn how to talk about anything and most importantly learn to listen.
- They try to do everything themselves - They don't let their business become system dependent. Just take people out of the marketplace and into your system...it's like a processing plant. You just do one simple, repetitive part of the entire process and you do it very well. You open up leads of 3 way calls or you simply do nothing but invite contacts to local business briefings or you simply ask people for permission to send them information. Just repeat any one of those processes in high quantity and you're guaranteed success...and always just act as an "assistant to your upline". People fail in this by saying "That sounds like fun, let's do that with Mr. X or Mrs. Y" Then they don't call back, return their calls or more importantly just call to say hi to try to foster a relationship. Listening to them will teach you about them and in knowing them, their likes you can always introduce them to another with similar interests, whether or not you are interested.
- They let negative people talk them out of success - Too often people take the advice of someone who's never made any significant money with anything. A person like that should be humble and realize that if they never made say even $1,000 in a week, they probably have nothing more than some basic job experience. This is a business...not a job! People fail in life here by wanting to "Keep up with the Jone's", live within your means, do what you like, don't spend your money enjoying other peoples hobbies or keeping up with their status quo.
- They expect things to happen overnight - They get discouraged quickly and easily. They don't see how their business is like a tree that, although it can start out as a tiny seedling, with the right nourishment, it can grow to become a redwood giant. Every giant needs a ramping up period and just a huge farmland, the crops must vegetate and even bloom before they can be harvested. Your business is no different. People get a lot of frustration out of this part of their life. They forget to write down their goals, work on them every day and week and sooner than you realize you will be at your goal.
- They blame poor results on external reasons - There's always some reason that's "beyond their control" that keeps them from success. In reality many of those things are not beyond control. It's all about planning. You hear all types of excuses. Bottom line is anyone can make 1 hour of diligent phone calls a day. That's all you need to start! This is the most common theme in society, don't believe me, stay home sick one afternoon and watch the talk shows. There is a saying that helped me "If it is to be, it is up to me!" Basically this means get off your ass and make your goals and work at them!
- They plan to wait till the time is just right - Fact is, there will never be a perfect time. You need to make a reasonable block of time that you can do consistently, even if it's just 1 hour of diligent calling per day and move it up from there. This is better than waiting for conditions to be perfect. Yea, you know the real answer to this? The time is RIGHT NOW! Its the perfect time to change your outlook on life and make a change for the better, that is all it takes a mind set.
- They fail to study their products and services - They don't have conviction in what they do, because they don't use or study or see much value in what they market. If you aren't aware of what is going on around you and you are executing your plan, you will still most likely fail. You need to not only focus on your goals, but live your daily life and participate in finding your balance.
- They fail to participate in weekly team training calls and meetings - They don't plug in to the system, they don't get the nuggets of information that all the top income earners are sharing on these calls and during these valuable trainings. People in life fail here because they get in a rut, they don't look for the opportunities, they don't look for mentors, they don't try to succeed. Sometimes you must learn to crawl all over again, before running, listen to others advices, if it isn't morally, ethically or religiously wrong, follow it to gain the trust to learn more.
- They don't have a true "white hot" burning desire to succeed! - Nuff said!!
Original Marketing Source: planrecruiter.blogspot.com
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