Search Engine Optimization (SEO)

  • Not every page can have top rankings

There are literly billions of web pages out on the Internet competing for your or your consumers attention. Search engines operate on "keywords" and various other criteria to return results for your or your customers query.

If your web page is about software, it can not return any results for a query (or keyword) on software unless your site has been set up to communicate with search engines using keywords.

  • Top Ten Results are key to online success

It has been reported by many top research institutes as well as many web analysis companies that most people rarely look beyond the first search result page after a query. This means that if your site appears on page two of the query, many people won't even know it exists on the web through a web search.

  • The Internet is driven by wants, desires and needs.

People are doing more shopping online because its easier to find and compare various products and services from the comfort of their own home than to travel to various stores.

People who shop online generally are well informed consumers and already know what they are looking to purchase. They just need the site to purchase from.

  • Your customers can use search engines

In a recent report by a Georgia Tech survey, more than 80% of all Internet users could use search engines to locate information they were seeking. This means they know how to find your site.

  • Web Searchers have money

According to a study done byt the Nielsen/NetRatings people will spend twice as much time online than watching TV. IN a recent consumer spending survey over $143.2 billion dollars was spent on average the past year.

  • Good Links

In a nutshell links serve as a way to say "This page I am referencing is important". The more links pointing to that page helps to increase a major part of the Ranking forumla. You can have poor links when can negatively affect this score as well. (see Quality Linking)

  • Optimized Content

Content is King to put it quite simply. While the use of descriptions and meta tags used to rule Search Engine criteria this is no longer the case with smarter search bots. Google and other Search bots actually analyze your content against your incoming links, key words and other meta data as well as length. It is often said by SEO experts a 400 word article will rank better than a 200 word article given all the same meta data.

  • More than one page

As you are learning that content is King, so are larger sites. Larger sites with optimized content will always out rank the 1 to 5 page sites.

To put this simply if your site is analyzed and it fails the SPAM tests it will recieve negative points, thus lowering your Page Ranking for your content, key words and other meta data.

  • What is SPAM

Most search engines consider the following spam:
• cloaking (the web server returns different pages for search engine spiders and human web surfers)
• doorway pages
• misleading redirections
• hidden text (text has a color that is very similar to the background color, text in very small font sizes, text that has been hidden with CSS tags etc.)
If you use one of these techniques on your web pages, remove them now. You might get short term results with them but it is extremely likely that search engines will ban your site if you continue to use them.

  • Review your site and its content

Depending on how you create your web pages, your website might unintentionally contain spam elements. For example, some content management systems (CMS) create hidden text sections.

Many content management systems (CMS) use the CSS display:none technique to create drop-down menus or other expandable web page elements. Although these elements are not designed to mislead web surfers, search engines might interpret the hidden texts as a spamming attempt.

Other content management systems use spider blocking software that might be misinterpreted as cloaking. If you're not sure, check your server and your web pages. It is very important that your web pages don't contain spam elements.